For The Children: 25 Years of Enter The WuTang (36 Chambers)
Executive Producer for Sony Music’s official documentary celebrating the 25th anniversary of Wu-Tang Clan’s seminal album, Enter The Wu-Tang (36 Chambers). The efficacy of this program could be tracked across all artist streaming platforms which benefitted from a 1.7M boost of weekly plays, a 4k follower increase on the artist’s Spotify page, and a 66K monthly listener increase. We were able to affect consumption, activation and engagement with the full length which exceeded our set goal of 100k views on YouTube in 27 hours and garnered 300k organic views in one week’s time while increasing the channel’s subscriber base from 43 to 3k followers.
This film won 8 Telly Awards, including the highest honor, the gold award for General Documentary.